Proposal for Corporate social responsibility Assignment

Proposal for Corporate social responsibility - Assignment Example Therefore, this study represents an important contribution to the CSR literature in US (Aaronson & Reeves, 2002, p.59). This research examined the relevance of and the theoretical contributions of different management theories, particularly the triple bottom line and the competitive advantage theory that help managers understand the relevance of competing through quality assurance. The Competitive Advantage -This is an advantage in the intrinsic and extrinsic parts of the company and this theory is concerned with the competition between the company and its competitors through offering better values than their competitors (Competitive advantage ,2010, p.102). Strong values come from the culture of the company which later transforms to be the values of the customers and later the values of the society. Values generally come from the customers and the stakeholders which are both important to the success of business. Developing values that are sustainable will depend on the relationship of the organization with the employees, partners, shareholders, suppliers and also media (Enquist & Edvardsson, 2009, p.89). Brands are very important for any company as they communicate to the customers or every stakeholder the image of the company and their products. In order to stall the â€Å"values-based service brand† the company must employ CSR strategies to maintain its business in long run. Virtually, CSR serves the best way to communicate to all the customers and stakeholders in an efficient manner. These strategies touch with values of service brands and enable the company to obtain the good resonances from all stakeholders (Enquist & Edvardsson, 2009, p.234). In the business activities carried out today, many strategies are outlaid in running them. Of late, CSR has developed swiftly. Individuals have started demanding that companies take their social responsibility in their

Unmanned Aerial Vehicle Ground Support Equipment Business Proposal Essay

Unmanned Aerial Vehicle Ground Support Equipment Business Proposal - Essay Example Unmanned Aerial Vehicle supports both war missions. Mission success depends on the airworthiness of the aircraft. Every aircraft are suspected of structural degradation throughout its lifetime. Maintainers of the aircraft require equipment that has already been tested and safe for use. The second part of our business will focus on providing replacement parts for the ground support equipment. Ground support equipment is required to safely handle aircraft parts. Nine out of ten aircraft parts will be transported from the hangar to the field. Ground support equipment will provide that ease. Mission Statement Our mission is to build, create and implement a safety program that would meet our aviation communities’ expectation. Our product will be the end result of our mission statement: quality. We also have high expectations of being a manufacturer who will guarantee high value; high quality and we will exceed our customer’s expectations. Executive Summary I propose that our company would be called FUGENAV. I combined the word future, generation and aviation to come up with FUGENAV. This is only my proposal and is subject to change upon request. The United States military are wide spread across the globe. I propose that we stay within close proximity to the busiest military airfield. The busiest military airfield is located on Fort Bragg, NC. We could sell our products and ideas to the military as a startup. We would provide demonstration and loan some equipment with a fee. General support equipment could be used to transport an aircraft parts. Aircraft are disassembled down to the fuselage. All aircraft parts must be stowed away properly so that damages does not incur. Unmanned aerial vehicles are small enough that we could build trailers to move the aircraft from point A to point B. There are an abundance of ideas that we could use to support the different types of unmanned aerial vehicle. We could build ground support equipment tha t pertains to the different types of unmanned aerial vehicles. There are over fifteen different types of unmanned aerial vehicles used today. For example, I will list the different types of unmanned aerial vehicle used by the US military today: US Air force: Wasp Block III Gnat 750 MQ-1 Predator MQ-9 Reaper RQ-4 Global Hawk RQ-3 Dark Star RQ-170 Sentinel US Marine Corps: Dragon Eye RQ-11B Raven B RQ-2 Pioneer US Army RQ-11A/B Raven RQ-7A/B Shadow 200 RQ-5A MQ-5A/B Hunter MQ-1c Gray Eagle Any aircraft require periodic maintenance to keep them airworthy. Every aircraft listed is build and designed differently. I believe we could provide the right equipment needed to conduct safe maintenance. We would provide the equipment that is safe and user-friendly. Our product will be built with quality, two year warranty, provide training to properly use the equipment, and develop good relationship with our customers. Introduction The rationale of this business plan is to delineate the goals we will pursue for the foundation, development and operation of an aviation ground support equipment safety program. All aviation equipment is required by FAA to be inspected for deficiencies so that it could mitigate risk. The US military, commercial airlines, and aircraft owners require ground support equipment to properly fix an aircraft. Our business will provide that service for companies like Boeing and the US military. FAA requires that products manufactured meet

Tree of Life in Evolution: A Discussion

Tree of Life in Evolution: A Discussion Introduction The tree of life in science describes the relationships of all life on Earth in an evolutionary context. Charles Darwin talks about envisioning evolution ; however, the books sole illustration is of a branched diagram that is very tree-like. The evolutionary relationships of the tree of life were refined using genetic data by the great American microbiologist Carl Woese, the discoverer of the domain Archaea and a pioneer in genetic methods in evolutionary biology. Homology and homoplasy are two aspects of evolution. Homology is the concept where two similar structures have the same functions and they are derived through descent from a common ancestor. The two other external factors affecting genetic variation Vertically generated and horizontally acquired variation. Vertically generated and horizontally acquired variation Vertically generated and horizontally acquired variation are the yin and the yang of the evolutionary process. They are very important to make evolution possible. Each of them is different in evolutionary impact. Vertically generated variation is highly restricted in character, it amounts to variations on a lineages existing cellular themes. Whereas for horizontal transfer, it can call on the diversity of the entire biosphere and systems that have evolved under all manner of conditions, in a great variety of different cellular environments. Thus, horizontally derived variation is the major evolutionary source of true innovation in novel enzymatic pathways and novel membrane transporter. Vertically generated variation is not very easy to manage and use. Vertically generated variation hold the key to the evolution of biological complexity and specificity. The essence of vertically generated variation on a lineages existing themes is the principal way in which biological specificity and cellular integration evolve. A horizontal acquisition of true novelty and a predominantly vertical generation of complexity and functional differentiation, and integration are the two forces whose interchange propels the evolution of the cell. Although horizontal transfer and vertical inheritance generally have very different evolutionary consequences, there are conditions important in the present context under which their effects copy one another, like two peas in a pod. Horizontal gene transfer is any process which an organism incorporates genetic material from another organism without being the offspring of that organism. By comparing with vertical transfer, it occurs when an organism receives genetic material from its ancestor like its evolved parent. Most scientists have focused on vertical transfer, but there is a awareness that horizontal gene transfer is a highly significant phenomenon, and amongst single-celled organisms are the dominant form of genetic transfer. Artificial horizontal gene transfer is a form of genetic engineering. The Cambrian explosion The Cambrian explosion or radiation was the seemingly rapid appearance of most major groups of complex animals around 530 million years ago, as evidenced by the fossil record. This was accompanied by a major diversification of other organisms, including animals, phytoplankton, and calcimicrobes. Before about 580 million years ago, most organisms were simple, composed of individual cells occasionally organized into colonies. Over the following 70 or 80 million years the rate of evolution accelerated by an order of magnitude in terms of the extinction and origination rate of species and the diversity of life began to resemble today. The Cambrian explosion has generated extensive scientific debate. The seemingly rapid appearance of fossils in the Primordial Strata was noted as early as the mid 19th century,and Charles Darwin saw it as one of the main objections that could be made against his theory of evolution by natural selection. The long-running puzzlement about the appearance of the Cambrian fauna, seemingly abruptly and from nowhere, centers on three key points: whether there really was a mass diversification of complex organisms over a relatively short period of time during the early Cambrian; what might have caused such rapid evolution; and what it would imply about the origin and evolution of animals. Interpretation is difficult due to a limited supply of evidence, based mainly on an incomplete fossil record and chemical signatures left in Cambrian rocks. The Cambrian explosion can be viewed as two waves of metazoan expansion into empty niches. Firstly, a co-evolutionary rise in diversity as animals explored niches on the Ediacaran sea floor, followed by a second expansion in the early Cambrian as they became established in the water column. The rate of diversification seen in the Cambrian phase of the explosion is unparalleled among marine animals: it affected all metazoan clades of which Cambrian fossils have been found. Later radiations, such as those of fish in the Silurian and Devonian periods, involved fewer taxa, mainly with very similar body plans. Although the recovery from the Permian-Triassic extinction started with about as few animal species as the Cambrian explosion, the recovery produced far fewer significantly new types of animals. Whatever triggered the early Cambrian diversification opened up an exceptionally wide range of previously-unavailable ecological niches. When these were all occupied, there was little room for such wide-ranging diversifications to occur again, because there was strong competition in all niches and incumbents usually had the advantage. If there had continued to be a wide range of empty niches, clades would be able to continue diversifying and become disparate enough for us to recognise them as different phyla when niches are filled, lineages will continue to resemble one another long after they diverge, as there is limited opportunity for them to change their life-styles and forms. There is a similar one-time explosion in the evolution of land plants: after a cryptic history beginning about 450 million years ago, land plants underwent a uniquely rapid adaptive radiation during the Devonian period, about 400 million years ago. Different Historical Fossil Records Of Plant And Animal Life Plant life during the cambrian and ordovician which are the first two periods of the paleozoic era was confined to the water. Algae of immense size several hundred feet in length dominated the seas. Land plants came into existence in silurian time in the form of strange little vascular plants named the psilophytes. In the carboniferous period, imposing spore bearing trees lepidodendrids and calamites, and primitive naked seeded plants pteridosperms and cordaites reached their peak of development. The end of the paleozoic era marked the extinction of the majority of the luxuriant trees of the carboniferous coal swamps. The mesozoic era was the age of gymnosperms as evidenced by the abundance of cycads, ginkgoes and conifers. Flowering plants in the form of angiosperm rose to ascendancy toward the close of the mesozoic era and established themselves as the dominant plant group on the earth. In animal life, many of the invertebrate groups were already highly diversified and abundant in the cambrian the first period of the paleozpic era 600 million years ago. The paleozoic era called the age of invertebrates with its multitude of nautiloids, eurtpterids and trilobites. Brachiopods with hinged valves were the commonest shellfish of the paleozoic seas. In the mesozic era, the air breathing insects and vertebrates in the shape of the widely distributed reptiles held the center of the stage. Birds and mammals became prominent in the cenozoic era and the human species arrived on the scene in the closing stages of this era. Paleontologist study the fossil record based on boundaries between strata where one mix of fossils gives way to another. Transitional links are intermediate between major groups. Archeopteryx has features intermediate between primitive reptiles and birds. Eustheopteron is fish ancestral to amphibians. Seymoria is amphibian ancestral to reptiles. Therapsids are reptiles ancestral to mammals. Data are understandable assuming humans and chimpanzees share a more recent commn ancestor than do humans and ducks or yeast. Biochemical evidence is generally consistent with anatomical similarity of organisms. Tortoises, lizards, sunflower trees and other unqiue plants and animals on the islands were similar to forms on the mainland of south american as they were descended from those organisms. The differences between each island group resulted from the inhabitants of each island having been isolated from each other and changing slowly and separately in response to the conditions on their own island. Factors Affecting The Pace Of Species Evolution The factors affecting species who had evolved significantly overtime while other species did not evolve as much are due to biological factors like point mutation and viruses infection where DNA is easily attacked and attracted by viruses. There are also one other important factor that support it. Natural selection, in the form of overproduction of offspring, constancy of numbers, struggle for existence where members of a species were constantly competing with each other in an effort to survive and only a few will live long enough to breed. There were also variation among the offspring, survival of the fittest where only the strongest will survive the tough condition. Like produce like and last but not least, the formation of new species where individuals lacking favourable characteristic are less likely to survive long enough to breed. The inheritance of one small variation will not by itself produce a new species. However, the development of a number of variations in a particular di rection over many generation will gradually lead to the evolution of a new species. Conclusion The prokaryotes, the bacteria and archaea have the ability to transfer genetic information between unrelated organisms through Horizontal gene transfer (HGT). Recombination, gene loss, duplication, and gene creation are a few of the processes by which genes can be transferred within and between bacterial and archael species, causing variation that is not due to vertical transfer. There is emerging evidence of HGT occurring within the prokaryotes at the single and multicell level and the view is now emerging that the tree of life gives an incomplete picture of lifes evolution. It was a useful tool in understanding the basic processes of evolution but cannot explain the full complexity of the situation. Ultimately, i concluded that tree of life is correct and accurate to a certain extent but the informations obtained was not enough and completed. REFERENCE HTTP://shiva.msu.montana.edu/courses/mb437_537_2004_fall/docs/uprooting.pdf HTTP://www.pnas.org/cgi/reprint/97/15/8392.pdf Futuyma, D. J. (1998) Evolutionary Biology. 3rd edn. Sunderland, Massachusetts: Sinauer Assiociates, Inc. Long, J. A. (1995) The Rise Of Fishes: 500 million years of evolution. Australia, Sydney: University of New South Wales Press. Solomon, E. P, Berg, L. R Martin D. W. (2002) Biology. 6th edn. Thomson Learning, Inc.

The Benefits of ObamaCare Are Greater Than the Costs Essay -- ObamaCar

The Patient Protection and Affordable Care Act (PPACA) also known as Obama Care has been put into place to transfer the cost of healthcare from employers to the government. Employer provided insurance is common place in America. Nearly 60% of the American public utilizes insurance provided by their employer (U.S. Department of Health & Human Services). Since the proposal of the PPACA it has been surrounded by much controversy concerning the constitutionality of the bill. During the industrial stages of the nation came the passage of strict labor laws, regulated minimum wage, and health coverage became a perk offered by employers to build a dependable workforce. Healthcare was readily available before the concept of globalization occurred and made it less realistic for an employer to keep supporting the overhead of health care rising prices while competing with other countries that do not provide healthcare or have to adhere to minimum wage guidelines. Companies in the US have been driven to cut spending in order to stay competitive with companies producing similar products in other nations. Global economy has had a huge impact on healthcare and the people it is available to. Companies have been gradually paying less and less towards their employee’s healthcare which in turn has made insurance too costly for the average employee to continue the same amount of healthcare coverage. While companies have been lessening their contribution to employee health benefits insurances have continually raised their prices. In the recent years between 2001 and 2007 the cost of health care premiums has escalated almost 80% (Health Care Marketplace Project, 2008). To understand the dispute surrounding the constitutionality of Obama Car... ...9% during the same time period (Health Care Marketplace Project, 2008) Works Cited Health Care Marketplace Project . (2008, March 14). Employer Health Insurance Costs and Worker Compensation. In Kaiser Family Foundation. Retrieved June 28, 2008, from http://www.kff.org/insurance/snapshot/chcm030808oth.cfm Jost, T. (2009). Health Insurance Exchanges: Legal Issues. Journal of Law, Medicine & Ethics, 3751-70. doi:10.1111/j.1748-720X.2009.00420.x Stengel, R., & Ford, A. (2011, July 4). One document, under siege. Time, 178(1), 30-45. Retrieved July 16, 2011, from Academic Search Premier. U.S. Department of Health & Human Services. (n.d.). The Effect of Health Care Cost Growth on the U.S. Economy. In Assistant Secretary for Planning and Evaluation. Retrieved June 21, 2011, from http://aspe.hhs.gov/health/reports/08/healthcarecost/report.pdf

Cat on a Hot Tin Roof Essay

Cat on a Hot Tin Roof: What do you learn about Maggie from the way Tennessee Williams has presented her so far?  The character Margaret is married to Brick, the son of Big Daddy. They live together in Big Daddy’s house, along with his wife, Big Mama. We, as readers learn a lot about her character from the way she speaks, by what is said about her and by the stage directions. We also gain a good insight into her relationships with the people around her. Margaret’s relationship with Brick comes across as quite bizarre. His lack of interest in what she has to say gives the impression that he doesn’t care and also shows a slight lack of respect. For example, when Brick replies to Maggie’s first line in the play, he says â€Å"Wha’d you say, Maggie?†¦Ã¢â‚¬  The stage directions prior to his response read â€Å"A tone of politely feigned interest, masking indifference or worse.† Other stage directions describing his attitude to Maggie’s statements share the same negativity; such as â€Å"Without interest.†, â€Å"Wryly†, â€Å"Absent mindedly†, â€Å"Dreamily†, followed by sarcastic comments. We also get the impression that Brick doesn’t find his wife as attractive as other men do. On page twenty-one, Maggie says â€Å"Way he always drops his eyes down my body when I’m talkin’ to him, drops his eyes to my boobs an’ licks his old chops!† The fact that she’s telling her husband how other men show interest in her comes across as a subtle hint to her husband that perhaps he should appreciate her more. Almost reassuring herself, as well as him that she’s an attractive woman. Brick’s response however doesn’t seem like the reply she was looking for. He describes her â€Å"talk† as disgusting. There’s also a sense of insecurity on Maggie’s front. When she catches Brick staring at her, she asks him continuously what he’s thinking when he stares at her like that. On page twenty-five, Maggie says â€Å"†¦I wish you would lose your looks†¦Ã¢â‚¬  This is a particular strange request to make of one’s partner. It makes readers assume she doesn’t want to be attracted to Brick any longer. This assumption is soon backed up with further lines on page twenty-eight when the couple talk of the â€Å"conditions† Maggie has to follow in order for Brick to continue living with her. They also refer to their bedroom as a cage, giving the sense of entrapment. Margaret’s relationship with Mae seems strained and false. Maggie’s continuous insulting of Mae’s children gives the impression that they don’t get along particularly well. The topic of children in Maggie and Brick’s relationship also seems awkward. Mae seems to take a patronising tone with Margaret on page twenty-nine when she says â€Å"Maggie, honey, if you had children of your own you’d know how funny that is†¦Ã¢â‚¬  It seems that Mae is well aware of Maggie’s envy towards her for having children and likes to bring it up from time to time. Margaret often refers to Big Daddy when she’s attempting to make Brick jealous. When she was talking of the man who was looking her up and down, she was talking of Big Daddy, Brick’s father. She uses him as an example of a man who gives her attention to try and get Brick to do the same. She also talks of Big Daddy not getting along with Gooper, Brick’s brother or Mae. On page twenty, she says â€Å"Big Daddy dotes on you honey. And he can’t stand Brother Man and Brother Man’s wife†¦Ã¢â‚¬  Big Daddy is also supposed to be dying of cancer, therefore there’s a lot of talk of who will be getting the large share of his will. Margaret is obviously very aware of her sexuality. On the first page of the play, a stage direction says â€Å"She steps out of her dress, stands in a slip of ivory satin lace.† She also cares a lot about her appearance and what Brick thinks of her. I feel this because of her asking Brick what he thinks of her when he looks at her and because of stage directions such as â€Å"She adjusts the angle of a magnifying mirror to straighten an eyelash†¦Ã¢â‚¬  Her relationship with her husband seems one sided and cruel. It seems as thought she wants children and a happy marriage like her sister in law however it’s made obvious that Brick doesn’t share the same passion. We know from the continuous talk of Big Daddy’s will that she has dreams of being rich. So far, Williams has made Maggie seem like a desperate, hurt character that covers her pain up with her loud personality.

How Has Healthy Living Culture Brought About Changes in Fast Food Industry

Brands, menus and packaging. Packaging: As you can see from these two differing Big Mac packages McDonalds has had to change the appearance of its packaging in order to continue to compete with the new healthy living culture. McDonalds now puts full colour pictures of there burgers on the box, so as to give the impression that all the meat and other ingredients in the burger are genuine. By having the very pleasant picture of the burger and indeed the various vegetables used, makes the burger seem fresher and generally healthier.It is not just the burgers that McDonald’s have applied this method to, there original red and yellow French fries boxes will now have a full colour of a peeled potato so as to try and emphasise the use of real potatoes in the fries and take the consumers attention away from the high levels of fat and salt that are used. McDonald’s now also pays a lot of attention to saying that there burgers are made from 100% beef, so as to appeal more to heal thier people, and the number of health conscious people has certainly increased with the current emergence of the healthy living culture.Another way that a fast food company has had to change its packaging due to the emergence of the healthy living culture is showing how many calories and levels of fat and salt are in there products. Subway is a relatively new fast food chain (more so in the UK) but is now actually larger globally than McDonalds. Subways healthier image combined with the emergence of a healthier living culture must surely have played a major role in its success. Subway lists all of the ingredients and calories that are in each of there different flavour sandwiches.This is again to try and make the newer, more health conscious person feel more comfortable about knowing exactly what it is that they’re eating. Subway has even gone to the lengths of comparing the calorie count of there meals to that of McDonald’s and Burger King. Menus: Possibly one of the biggest things that fast food chains have had to change due to the emergence of this healthy living culture is the quite simple idea of their menus. Whereas when firms like McDonalds will have started out they were just selling burgers and chips, but that will now not suffice for the modern day healthy person.This is why you can now buy salads with your burgers, and instead of say an ice cream for your desert you can have a bag of chopped fruit, you are also able to have a healthy wrap as a posed to a full fat beef burger. Perhaps the biggest change of any of the fast food chains is the removal of the supersize option from the McDonald’s menu. The supersize option was simply the larger version of a large meal, giving you even more French fries (7 ounces) and a larger drink (42 ounces). McDonald’s removed this option from its menu in 2004 after the very public and now infamous documentary â€Å"Supersize me† by Morgan Spurlock.The documentary consisted of Spurlo ck eating a McDonald’s for breakfast, lunch and dinner for 30 days, and if offered to take the supersize option he would have to accept it. As a result of the diet Spurlock became very ill, thus creating a lot of bad press for McDonalds as a brand. Before the emergence of the healthy living culture, the supersize option increased revenue a lot for McDonald’s as the employee would always ask the customer: â€Å"would you like to make that a supersize? †.So I think it is almost entirely down to the emergence of the healthy living culture and the growing concern over healthiness of certain foods that has caused McDonald’s to have to remove the supersize option from their menus. However, it may be argued that it was simply the â€Å"supersize me† documentary that caused McDonald’s to remove their supersize option from their menus and not in fact the emergence of the healthy living culture. This may be an option as Burger King, one of McDonaldâ⠂¬â„¢s biggest rivals in the fast food industry if not it’s biggest, still has a supersize option.So perhaps McDonald’s may not have removed the option from their menu had it not been for the documentary. Brands: The emergence of healthy living has also certainly had an impact on the branding of a lot of fast food chains, not necessarily all of them but certainly a few. As is shown in the healthy living section, the covers of magazines are littered with the so called â€Å"beautiful people† who are healthy and in good shape. Therefore if we are now in an age where most people are striving to have those kinds of bodies, but they can only get them by being nd eating healthy then fast food chains are surely going to struggle? However McDonald’s have simply changed their style of advertising and branding to help over come this problem. When McDonald’s first started in the 1940’s there original branding was a small fat chef with a hamburger for a head called â€Å"speedee†. Now this could simply not work for McDonald’s today with the emergence of the healthy living culture, as the name even suggests its just fast food, whereas now they concentrate on saying on all there boxes things such as 100% beef etc.It wouldn’t even just be the name that would be a problem for McDonald’s branding, it would also be the appearance of the mascot, he is small, fat and has a hamburger for a head. McDonald’s now have a host of celebrity spokespersons ranging from Michael Jordan, arguably the greatest sportsman in the world in the 90’s, the epitome of a healthy person, he and Larry Bird starred in a commercial for McDonald’s in the 90’s. More recently they had an advertising campaign fronted by Justin Timberlake, a pop star who is regarded as very attractive and again a very healthy person.So it is clear to see that the emergence of healthy living has certainly affected how McDonald†™s brands itself. However, it could once again be argued that the emergence of healthy living has not really affected the branding of fast food chains because other hugely successful fast food companies such as KFC (Kentucky Fried Chicken) and Burger King have not used healthy celebrities or sportsmen to brand their products. In fact KFC still have their original mascot of Colonel Sanders, a quite chubby older man, which would not be hugely associated with being the picture of health, say compared to someone like Michael Jordan or Justin Timberlake.